Tech Scenes Unplugged with André Ferraz, Co-Founder and CEO of Incognia
In this episode of Tech Scenes Unplugged, Jeff James Martin sits down with André Ferraz, Co-Founder and CEO of Incognia, to discuss the journey of building one of the world's most precise location technologies for fraud prevention. Incognia empowers industries like food delivery, ride-hailing, marketplaces, and financial services with its innovative solutions to protect reputation, retention, and revenue.
The conversation delves into André's early experiences with technology, the pivotal moments in Incognia's evolution, and the challenges of scaling globally during the pandemic. André also shares valuable insights on customer engagement, building strong teams, and the personal influences that have shaped his entrepreneurial path.
Key Takeaways:
Early Start in Technology: André began coding at a young age, inspired by his father, and later pursued a university research project that became the foundation for Incognia.
Innovative Location Technology: Incognia's proprietary solution surpasses GPS accuracy, enabling advanced fraud prevention through user behavior and location analysis.
Pandemic Pivot: The company adapted quickly during the pandemic, focusing on a new product to address fraud prevention, which delivered remarkable results for its customers.
Customer-Centric Approach: Engaging with customers and focusing on one product type has been crucial for Incognia's growth and success.
Remote Team Excellence: Investing in onboarding and training has been essential for building and maintaining a strong remote engineering team.
Personal Influences: André's love for music and personal experiences have significantly influenced his entrepreneurial journey.
Chapters:
0:00 - Early Beginnings and Influences
01:08 - Understanding Incognia and Its Mission
10:01 - The Evolution of Technology and Business
16:43 - Navigating Challenges and Pivots
20:08 - Lessons Learned and Focused Growth
30:24 - The Importance of Customer Engagement
32:15 - Scaling a Global Company
38:03 - Personal Reflections and Musical Influences
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Music by Andrew Applepie - https://soundcloud.com/andrewapplepie
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