Tech Scenes Unplugged with Rathna Sharad, CEO and Founder of FlavorCloud
In this episode of Tech Scenes Unplugged, we sit down with Rathna Sharad, the founder and CEO of FlavorCloud, a cross-border shipping platform that’s transforming the logistics landscape for direct-to-consumer brands. Drawing on her 20+ years of experience in global supply chain and e-commerce, Rathna has built a powerful “anywhere-to-anywhere” logistics solution that empowers brands to operate seamlessly on a global scale.
Founded in 2018, FlavorCloud simplifies international shipping for mid-to-large enterprise merchants by abstracting the complexity of customs, carrier disruptions, and compliance. The platform enables businesses to offer guaranteed global delivery with best-in-class rates and a streamlined checkout process, unlocking new revenue opportunities in a $4.8 trillion global B2C and $7.3 trillion B2B e-commerce market.
In this episode, Rathna shares her journey from developer to entrepreneur, offering insights into the complexities of logistics, the challenges of scaling a remote-first team, and the importance of community support among founders. She emphasizes continuous learning and adaptation in a constantly evolving industry, providing valuable advice for early-stage founders, along with reflections on her fundraising journey and team dynamics.
Key Takeaways:
- FlavorCloud simplifies cross-border shipping, making it as easy as domestic logistics for brands and retailers.
- Rathna’s journey spans 20+ years in global supply chain and logistics.
- The logistics industry is complex and ripe for disruption, especially with the power of technology.
- Continuous learning and embracing discomfort are essential for entrepreneurs.
- Remote work creates unique challenges in team alignment and communication.
- Fundraising requires a structured and disciplined approach for efficiency.
- Community support is crucial in navigating the entrepreneurial journey.
- Scaling a startup involves adapting to changing team dynamics and regulatory hurdles.
Chapters:
- Introduction to Rathna Sharad and FlavorCloud
- The Complexities of Cross-Border Logistics
- Rathna’s Journey in Logistics and E-commerce
- FlavorCloud’s Mission to Simplify Global Commerce
- The Challenges of Scaling a Remote-First Team
- Fundraising Insights and Strategies
- The Role of Community in Entrepreneurship
- Embracing Discomfort and Continuous Learning
- Regulatory Compliance in the Logistics Industry
- Final Thoughts and Advice for Founders
Don't forget to like, subscribe, and hit the notification bell to stay updated with all our episodes, where we bring you the untold stories of innovation and leadership from the tech world, only on Tech Scenes Unplugged.
Learn more about the book “Peak Teams - Mastering the Habit of Unstoppable Venture-backed Companies” - https://a.co/d/hp5Jtnu
Visit Collective Genius to Build your Venture-backed Team with the Peak Operating System - www.collective-genius.com
Music by Andrew Applepie - https://soundcloud.com/andrewapplepie
#collectivegenius #peakoperatingsystem #peakos #vbos #innovation #venturecapital #startups #logistics #FlavorCloud #crossborder #ecommerce #supplychain #entrepreneurship #ceo #founder #rathnasharad #remotework #scalingstartup
Join the Collective Genius community
Get the Collective Genius Newsletter to stay at the forefront of building high-performing, venture-backed growth teams. Unlock exclusive access to best practices, essential tools, and valuable resources delivered right to your inbox.
